New times for Swedish casinos and betting sites

 

 

Sweden got new gambling legislation on January 1, 2019. One of the main reasons why the new regulation was instituted was because the Swedish government wanted to gain increased control over the gambling industry in Sweden. Before the new regulation, there was much speculation about its possible effects, both among industry experts and players. What effects would it have? Would the gaming industry stagnate under Swedish rules that were tougher than those that applied to the licenses handed out by Great Britain and Malta? Half a year into the new gambling law, we can state that betting sites and online casinos are struggling as before, with relatively small differences for us who play. The only really noticeable difference is that new casinos in Sweden, now has greater requirements regarding responsible gambling. That players, customers, now have easier to get an overview of how much money they play for, as well as simple steps to limit their playing.

This is something that is included in the new legislation, and which both casino operators and the gambling inspectorate agree was a sensible and realistic development for the casino industry on the Swedish market.

Many gambling companies applied for a Swedish gambling license

Already a short time after it was announced that Sweden would get new gambling regulations, lots of applications had come in from gambling companies. Best casino you find at https://bonushallen.se/ Most of the betting companies in the first wave of applications were the expected big names, such as Betsson, Bethard, Casumo, Rizk, Dreamz and several other of the biggest players. Even before the legislation came into effect, licenses could be issued to more than 70 gaming companies.

Advertising everywhere and unclear bonuses?

Even the most hardened players would probably agree that there are parts of the gaming industry that need to be raked in. Here we are mainly thinking about how Swedish casinos and betting sites market themselves. Anyone who has ever watched commercial television in the evening knows what we mean. Entire ad blocks can be filled with game ads from start to finish, and regardless of whether it does harm or not, it's annoying. Many players also experienced frustration with how gambling companies without a Swedish license designed their bonuses. For example, it could be about wagering requirements that were practically impossible to meet, or bonus money that was advertised as real money but could never be withdrawn.

Now: clearer bonuses and faster gaming experiences

The possibility to log in and register with BankID was indeed successful before the new gambling legislation came into force, but is now in principle mandatory. Bonus terms are more clearly formulated and easier to understand, which is a big advantage for those of us players who engage in bonus trading or the like. The only thing that remains to be arranged is the marketing, it can be seen and heard even after the new regulation just about everywhere. The talk in Sweden's gambling industry therefore currently revolves mostly around whether the gambling companies' opportunities to market themselves should be limited by some form of ban. Other ideas rumored are for BankID to be legislated, although that may seem unnecessary given that the industry seems to regulate itself on that point.